Iconic hotel with views of Lake Martiánez in Puerto de la Cruz
Surrounded by the sea and facing Lago Martiánez, the H10 Tenerife Playa enjoys an outstanding location in Puerto de la Cruz, in northern Tenerife. The hotel has a full range of facilities, grand swimming pools, a wide range of dining options, two meeting rooms, a complete entertainment programme and the Privilege, Exclusive Rooms and Services.
Get away from the cold and discover the luxury of experiencing unique moments at the best price. Take advantage of discounts up to 20% and choose your ideal getaway: recharge your batteries under the eternal sun of the Canary Islands, put time on hold gazing at the sea in the Caribbean, or explore the heart of the finest European cities.
2 adult swimming pools (1 of which is heated in winter), 1 children's pool and 1 jacuzzi
Garden area and Balinese beds
Buffet restaurant with show cooking
Themed à la carte restaurant
2 bars
All Inclusive
Privilege Service, Exclusive Rooms and Services ($)
Despacio Beauty Centre on the 10th floor with a terrace, Balinese beds and sun loungers overlooking the sea and Lake Martiánez
Gym (10th floor) with sea views
Blue Team: entertainment programme
Multi-sports court
2 meeting rooms
Medical service (on request and $)
Free Wi-Fi and Internet Corner
Location
The H10 Tenerife Playa is in Puerto de la Cruz, in the north of Tenerife, one of the island's most important tourist centres. Located on the coast, Puerto de la Cruz is surrounded by nature and is home to some of Tenerife's main attractions, including Lake Martiánez, a series of pools designed by Canary architect César Manrique, and Loro Parque. Just 3 km away is Playa Jardín, a spectacular beach of black volcanic sand. Near Puerto de la Cruz we find such attractive locations as the Villa de la Orotava, Icod de los Vinos and the capital, Santa Cruz de Tenerife. The old port houses a seventeenth-century customs house and the Santa Bárbara battery, an eighteenth-century fortification. A visit to the Botanical Gardens and the Orchid Garden is a must.
Enjoy your holidays with no worries with the All Inclusive deal at the H10 Tenerife Playa
Top brand food and drinks
Cocktails and snacks
El Drago Buffet Restaurant
El Lagar Restaurant Bar*
Tinerfe Bar
*One buffet dinner can be changed for an à la carte dinner at the El Lagar Restaurant for a minimum of 7 nights' accommodation (24-hour advance booking required and subject to availability)
Experiences
Sports and entertainment
At the H10 Tenerife Playa, you will find an extensive programme of day and night activities led by our Blue Team entertainment team.
Exercises and aquagym, petanque, bowling, skittles, sjoelen, shuffleboard, rifle shooting, archery, darts, board games, etc.
And at night, guests can enjoy live music (five days a week) and professional shows (two days a week).
Privilege, Exclusive Rooms and Services
For a unique experience, the H10 Tenerife Playa offers the possibility of signing up for Privilege, Exclusive Rooms and Services. You’ll be able to enjoy exclusive treatment, exceptional benefits and relax in the best rooms.
The H10 Tenerife Playa hotel has 1 room with natural light, the Tropical Room, ideal for holding any type of professional or private event for up to 100 people. It is also possible to organise lunches in our buffet restaurant, snacks and coffee breaks.
Awards and recognitions
Biosphere Tourism Biosphere Sustainable 2025
H10 Hotels H10 Quality Excellence Management System 2024
Ministerio de Industria, Comercio y Turismo del Gobierno de España Q de Calidad Turística 2025
TÜV Rheinland ISO 9001:2015 2025
Tripadvisor Top 10 of the "most excellent" hotel chains in the world 2018
Tripadvisor Travellers' Choice 2024, 2023
Committed to responsible tourism
Stay Green is the H10 Hotels Sustainability Plan. In line with our commitment to society and the environment, its goal is to promote a model for responsible tourism in all our destinations.
Zero Carbon Footprint
Sustainable Water Management
Responsible Consumption
Social Commitment
As part of the Stay Green programme, the H10 Tenerife Playa hotel has implemented the following actions:
Tablets in reception to promote digitalisation and encourage paper saving
Collaborates with Hogar Santa Rita, donating goods and textile materials
Reviews
An enjoyable stay at the H10 Tenerife Playa, Puerto de la Cruz
Odyssey21569169443
Just returned from an enjoyable week at the H10 Tenerife Playa, our first visit to PDLC, which we found delightful. If you are looking for authentic Canarian atmosphere, traditional architecture, a bustling town, and an interesting variety of cultural sights and restaurants, look no further!
The hotel was super clean, with friendly staff and generally good facilities.
Positives:
Great location
Comfortable bed
Pretty pool area
Helpful staff
Negatives:
Dark shower in bathroom (921)
One lift not working
Queues for the dining room
One or two dining room staff less than courteous at times - we were shouted at for following instructions to use the privilege area when the main dining room was full.
We spoke with several older guests travelling alone, who praised the staff for their caring attitudes. One lady had returned yearly for 25 years!
A big thank you to the night-time receptionist yesterday who helped us deal with a minor medical emergency, and remembered to ask after me later.
I can happily recommend this hotel for a relaxing stay in this lovely town.
4/5
Valerie UK
valjon
My daughter and I spent a week here, nice room overlooking the seafront, the staff are very friendly and helpful, we liked the location and there was always room to sit by the pools one of which was heated, we would definitely recommend this hotel and hope to return.
4/5
Better privilege service this time round.
joseph a
A Fantastic Return Stay With a Few Laughs Along the Way
Weve just returned from another wonderful stay, and Im pleased to report the hotel has levelled up in all the right ways. From the moment we arrived, the reception lady gave us a warm welcome no cava this time, or luggage taken ( it was a late arrival) but we managed to soldier on bravely.
A special shoutout to Janus and all the bar staff both in bar Tenerife and the pool bar who were consistently excellent. Friendly, efficient, and somehow able to remember our drink order even when we couldnt. They really are a credit to the hotel.
We stayed on the Privilege All Inclusive basis, and it was absolutely worth the upgrade. Our refurbished seaview room was spotless, tidy, and came with a surprisingly decent pod coffee machine the kind that makes you feel like a barista even though youre still half asleep. Daily water, a minimally stocked bar on arrival, and the upgraded drinks menu were all welcome perks. The private dining area was a lovely touch, and having the option of lunch and dinner served at the pool bar as well as the buffet made the whole experience feel that bit more relaxed and exclusive.
The improvements since our last visit are huge the lobby and pool bar look fantastic now, modern and stylish without losing that holiday charm. And the location remains perfect, especially if you enjoy wandering, peoplewatching, or simply pretending you live there permanently.
A highlight of the trip was the Christmas Gala Dinner: six courses that were so close to Michelinworthy we were tempted to start clapping between courses. Our waitress Clara? was outstanding attentive, warm, and genuinely lovely throughout the evening and at breakfast.
All in all, a brilliant stay with truly excellent, wonderfully friendly staff who made us feel right at home, great food with lots of choice, and fantastic upgrades . Well definitely be back cava or no cava.
4/5
Amazinggggg
elizabethparker2023
Great cocktails, staff were amazing and a special shout out to Raul and Jonas.
Great selection at the buffet. Everyone is super friendly. Would definitely recommend!!
I came for my birthday and was serenaded and had a birthday cake slice provided - a great team!!!!
An enjoyable stay at the H10 Tenerife Playa, Puerto de la Cruz
Just returned from an enjoyable week at the H10 Tenerife Playa, our first visit to PDLC, which we found delightful. If you are looking for authentic Canarian atmosphere, traditional architecture, a bustling town, and an interesting variety of cultural sights and restaurants, look no further! The hotel was super clean, with friendly staff and generally good facilities. Positives: Great location Comfortable bed Pretty pool area Helpful staff Negatives: Dark shower in bathroom (921) One lift not working Queues for the dining room One or two dining room staff less than courteous at times - we were shouted at for following instructions to use the privilege area when the main dining room was full. We spoke with several older guests travelling alone, who praised the staff for their caring attitudes. One lady had returned yearly for 25 years! A big thank you to the night-time receptionist yesterday who helped us deal with a minor medical emergency, and remembered to ask after me later. I can happily recommend this hotel for a relaxing stay in this lovely town.