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Committed to responsible tourism

Stay Green is the H10 Hotels Sustainability Plan. In line with our commitment to society and the environment, its goal is to promote a model for responsible tourism in all our destinations.

The current project continues the strategy launched in 2010 and is based on four main lines of action for the period 2021-2030, following European and international guidelines and strategically defined in all areas of the company:

Reduced carbon footprint

With the aim of reducing greenhouse gas emissions by 75%¹

¹ Based on 2010 indicators

90%
of our establishments have
100%
of their electricity contracted from renewable sources
More than
50%
of the hotels use renewable energy systems
Improving energy efficiency through the use of low-energy equipment and the control and automation of facilities
Selecting refrigerants with lower Global Warming Potential
Promoting green mobility by installing electric vehicle charging points in 24 hotels

Sustainable Water Management

We aim to reduce water consumption by 20%² and minimise the impact of our activity on aquatic environments

² Based on 2010 indicators

14%
reduction in water consumption in Spain thanks to water efficiency measures
Replacement of machinery and processes with high water consumption by more efficient options
Using alternatives to natural grass to reduce water consumption in gardening and irrigation systems
We have
13
highly efficient own-consumption desalination plants
Reduced flow taps and showers in the chain's establishments

Responsible Consumption

We aim to reduce the volume of waste generated per stay by 25%³.

³ Based on 2021 indicators

Reduction of
23 tonnes
of plastic thanks to replacing amenity containers with dispensers
Used each year
2,5 million
fewer plastic bottles and
6 million
fewer plastic glasses
Controlling food waste, reducing
300 tonnes
of organic waste
Recycling and waste separation points in hotels
Lower consumption of electricity, water and fuel per stay

Social Commitment

Promoting social projects in local communities and promoting positive culture and learning among employees

Since 2016, the company has been working with the Albert Foundation, which, jointly with the Pere Tarrés Foundation, Cáritas and other organisations, promotes the health and education of socially vulnerable children and their families.

The activities that are carried out include:

Support for social initiatives helping people at risk of social exclusion to enter the labour market, financial donations and donations to social dining rooms
FASE Project: dental, ophthalmological, podiatry and osteopathy check-ups, as well as help with school work, summer camps and activity centres

Other joint projects

Cooperation with Sant Joan de Déu de Barcelona and its Hospital Amic programme to improve the experience of children in hospital
We cooperate with local non-profit organisations working on various projects to help developing countries
Helping families to enter the labour market by contracting them in hotels
At our Ocean Coral & Turquesa resort, we assist with the conservation of sea turtles by providing training for our staff and partners on the importance of protecting endangered species

Achievements 2023-2024

Over the past two years, we have made significant progress in our sustainability strategy, reaching key milestones that reinforce our commitment to the environment and local communities:

Environment

REDUCED CARBON FOOTPRINT

We managed to reduce our carbon footprint by 25% in 2024, a milestone certified by AENOR.

LESS FOOD WASTE

A 35% reduction in food waste, preventing the generation of more than 300 tonnes of organic waste. Thanks to the implementation of artificial intelligence systems, we have optimised food production at several of our hotels in the Canary Islands and the Costa Blanca.

REDUCED PACKAGING

The consumption of glass bottles was reduced by 2.8 million in 2024.

MORE SUSTAINABLE BEACHES

Our resorts in Riviera Maya and Punta Cana have been Blue Flag certified, guaranteeing excellence in environmental management, safety, water quality and environmental education at our beaches.

Social
commitment

ALBERT FOUNDATION

We work with the Albert Foundation to provide holistic support to children and their families, aiming to prevent poverty and social exclusion through medical check-ups, academic support and therapeutic counselling.

JOB PLACEMENT

We promote the labour inclusion of people in vulnerable situations through recruitment agreements with various local organisations, including Fundació Esperança, the Red Cross and other social institutions.

CHARITABLE DONATIONS

We donate food, furniture and toys to disadvantaged communities. Key actions include the preparation of 6,420 meals for soup kitchens in Barcelona, a charity gala dinner for the HM Hospitals Foundation, and bi-weekly food donations to the Las Palmas de Gran Canaria Food Bank.

CHILDREN'S HOSPITAL

We provide financial support to Sant Joan de Déu Children's Hospital for its assisted therapy programme with dogs. Alongside trainers and medical staff, these animals contribute to patients’ emotional wellbeing and help them overcome treatment challenges.

GUNÉ FOUNDATION

We collaborate with the Fundació Guné to promote female literacy in the Kolda region of Senegal. With the support of H10 Hotels, 400 women received training in literacy, health and nutrition in 2024, and were also able to send their daughters to school.

MIRÓ FOUNDATION

We support the Fundació Miró in the development of cultural and social projects that strengthen Barcelona’s artistic community and enhance its international visibility.

OTHER FOUNDATIONS

We take part in charitable initiatives such as Sant Jordi Solidario, in collaboration with Fundació Roure, Fundació Comtal, Asociación PAX Mundo, and other organisations including Fundació Gaspar de Portolà, Proyecto Hombre and Fundació Gresol.

Goals for 2025

Our roadmap for the near future focuses on concrete actions to continue improving both our environmental footprint and social impact.

Environment

MORE RENEWABLE ENERGY

H10 Hotels plans to install more than 9,500 photovoltaic solar panels in 13 of its establishments (11 in the Canary Islands and 2 in Punta Cana). This initiative, which has been co-financed by European Next Generation funds for the hotels in the Canary Islands, will generate a total power of 5,650 kWp. These installations will generate 15% of the electricity consumed by the 13 hotels, exceeding 30% in some of them.

SUSTAINABLE WATER MANAGEMENT

We will continue to expand the use of filtered water stations to improve water efficiency and reduce the environmental impact of transporting bottled water.