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Ocean By H10 Hotels evolves its brand identity and introduces Ocean Signature Caribbean Resorts
Nov 7, 2025
  • The brand is born with the aim of repositioning its Caribbean resorts within the premium segment, alongside enhanced service standards designed to deliver unique experiences in idyllic destinations
  • Its new tagline, Beyond Everything, encapsulates the brand’s value proposition: a promise to exceed guests’ expectations with every stay
  • The group also unveils Ocean Allure Signature Adults Only Resorts, a new label of Adults Only hotels in the Caribbean, taking exclusivity to the next level
  • The first resort to open under this brand will be Ocean Allure Costa Mujeres, scheduled for December


H10 Hotels takes a strategic step to strengthen its presence in the Caribbean with a new brand and visual identity for its hotels in the region: the current Ocean by H10 Hotels evolves to become Ocean Signature Caribbean Resorts.


The new image of Ocean Signature Caribbean Resorts, together with enhanced service standards, aims to reposition its Caribbean resorts within the premium segment and highlight the essence of the Caribbean with H10 Hotels’ hallmark hospitality as its starting point. An exclusive all-inclusive Caribbean experience, perfect for every traveller to enjoy their stay in their own way, offering truly unique holidays in paradise.

Ocean Signature Caribbean Resorts, present in Mexico, the Dominican Republic and Jamaica, represents the evolution of H10 Hotels’ Caribbean resorts and is aimed at a contemporary premium segment, reflecting the superior quality of its facilities and services. The resorts boast exceptional beachfront locations, contemporary architecture and interior design, top-tier gastronomy, and personalised customer service. Every detail is designed to ensure guests enjoy an unforgettable experience.


The new visual identity accompanies these core values, inspired by the movement and blue tones of water, resulting in a sophisticated, modern and timeless image.

The tagline, Beyond Everything, encapsulates this value proposition — a promise to exceed guests’ expectations with every stay. It offers a premium all-inclusive experience in the destinations where it operates: seaside holidays, bespoke service and an aesthetic that inspires connection, relaxation and celebration of every moment. More than just a holiday, it offers a unique way to experience the Caribbean.

Ocean Allure Signature Adults Only Resorts

The company also introduces Ocean Allure Signature Adults Only Resorts, its new brand of Adults Only hotels in the Caribbean. This new label is designed for those seeking an extra level of exclusivity and a stay surrounded by an atmosphere of peace and sophistication that encourages calm and relaxation.

Ocean Allure further enhances the guest experience with a selection of activities tailored for adults, à la carte restaurants offering international cuisine, VIP amenities, signature cocktails and services focused on wellbeing, such as its Despacio Spa Centres, equipped with state-of-the-art facilities and offering bespoke health and beauty treatments.


The first hotel under this new brand will be Ocean Allure Costa Mujeres, a resort opening this December in the exclusive Costa Mujeres area, north of Cancún. Surrounded by mangroves, tropical forest and white sandy beaches with crystal-clear turquoise waters, it will offer an exceptional natural setting.

The resort will offer comprehensive services, top-tier cuisine and a wide range of entertainment options, as well as areas dedicated to wellness and relaxation, designed to create truly memorable experiences.

With this repositioning and the enhancement of service standards across its Caribbean hotel portfolio, the company aims to consolidate its position within the premium holiday segment in the regions where it operates.

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